Ethiopian Airlines has unveiled new digital option that enables economy class travelers to purchase one or more empty seats on board to get extra space and relax.
Dubbed My Sheba Space, the airline said it has responded to COVID 19 pandemic by introducing passenger safety guidelines implementing social distancing and sanitization measures in its ultra-modern Addis Ababa Bole International Airport and within the aircraft.
“Reducing aircraft capacity and introduction of end to end passenger journey are among the initiatives Ethiopian has taken in its continued pursuit for elevated customer experience,” the airline said in a statement on Wednesday.
Group CEO Tewolde GebreMariam said MyShebaSpace will allow esteemed clients who prefer to secure extra space and enjoy comfort while in economy class cabin to do so.
“With our agility in customer centric service offering and market responsiveness comes the need to provide convenience to those who need 1. Whatever we do to make people comfortable flying again is a manifestation of our desire to stay up, to offer better and be at the fore. We believe that our customers will enjoy the feeling of being in control of their journey,” he said.
With bundled on-demand services and predictive intelligence, MyShebaSpace will offer extra space with a reasonable top up starting from $30.
“MyShebaSpace is not just about letting passengers pay extra to guarantee an empty seat next to them, it is about the airlines unwavering commitment to offer diversified options in line with changing customers’ demand,” he said.
MyShebaSpace requires a 72-hour window before flight time to secure extra seat and is accessible on Ethiopian website and mobile app for convenience.
On Monday, the Ethiopian Airlines Group and the Boeing company signed a strategic Memorandum of Understanding that seeks to position Ethiopia as an aviation hub for Africa.
The Airline said the MoU aims at positioning Ethiopia as Africa’s aviation hub – “Ethiopia for Africa”.
“The MoU is indicative of Boeing and Ethiopian Airlines interest to establish a mutually beneficial world class aviation partnership,” the airline said.