Emirates has signed a memorandum of Commitment (MoC) with Indonesia outlining joint marketing activities to promote the country. This was a pledge of support to tourism in Indonesia.
Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Nia Niscaya, Deputy Minister for Marketing, the Ministry of Tourism & Creative Economy of the Republic of Indonesia signed the MoC at the Arabian Travel Market 2021.
K.Candra Negara, Consul General of the Republic of Indonesia for Dubai and the Northern Emirates and Adnan Kazim, Emirates’ Chief Commercial Officer, we’re also present at the signing ceremony of the MoC.
Both parties have committed to strengthening the relationship through collaborations on strategies and marketing initiatives that will showcase what the destinations have to offer and positively impact its tourism industry and economy.
Indonesia has been important to the Emirates network since 1992 hence, the joint campaigns that will benefit the airline and tourism for the Indonesian destinations and showcase their appeal to visitors and holiday makers.
Emirates hopes to build on achievements based on the success of its routes to Jakarta and Bali and also support in the recovery phase as restrictions ease.
The agreement will see marketing activities undertaken jointly by Emirates and the Ministry of Tourism and Creative Economy of the Republic of Indonesia, as Indonesia is gearing up to welcome back international visitors. Some of the marketing activities include, support for attendance of tourism trade shows and fairs, trade familiarization trips, product presentations and workshops, advertising campaigns and provision of logistical support.
Emirates increased it’s frequency in Indonesia to Bali in 2015 from just Jakarta. This later led to the launch of a linked service between Bali and Auckland enabling direct access for travelers to visit the exotic island from New Zealand.