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General AviationNew Emirates premium economy seats to make debut at ATM

New Emirates premium economy seats to make debut at ATM

The Aviator Africa emirates

Emirates Airlines will be showcasing its Premium Economy Seats for the first time at the Arabian Travel Market 2021(ATM).

The ATM is the region’s leading travel and tourism exhibition and is to run from 16th-19th May. Since the Coronavirus scourge, this will be the first in-person travel industry event to take place.

Travel industry visitors from over 60 countries will be offered a chance by the Emirates stand to experience the airline’s signature product and recently introduced service enhancements across every cabin class onboard its iconic A380 aircraft, and is a reminder of the elevated onboard experiences in store for travelers once they start flying.

According to Emirates, the much anticipated premium economy seat will be on display for visitors to experience. The seat boasts an abundant pitch of up to 40-inches, and visitors trying out Emirates’ premium economy seat will also notice its generous width of 19.5 inches and ability to recline into a comfortable cradle position with more than enough room to stretch out.

The seats are covered in Cream-coloured anti-stain leather with automobile inspired stitching details and a wood panel finishing similar to Business Class, all designed to provide optimal comfort and support with 6-way adjustable headrests, calf rests and footrests. Customers will also find other meticulous details including easily accessible in-seat charging points, a wide dining table and side cocktail table, as well as a storage area.

Emirates will also showcase a range of their products including the Boeing 777-300ER game-changer First Class fully enclosed private suites exhibit, Boeing 777 Business Class seat, the newly refreshed A380 On-Board lounge, along with other iconic products such as the First Class Shower Spa and the latest version of the game-changer Economy Class. Across both the Emirates A380 and 777 Game changer products.

Visitors will also notice the new interior finishes and design details featuring the Ghaf tree motif, as well as an updated champagne colour, palette.
Through an interactive 60 second challenge played on a touch screen, visitors will also try out their Emirates knowledge while at the stand.

Inorder to keep up with the ATM’s stringent health and safety protocols, the Emirates stand will operate at limited capacity at all times to ensure proper social distancing of visitors as they explore the products. And after each use, all seats and surfaces will be cleaned and sanitised at the Emirates stand.
According to Emirates, the stand is located in Hall 3 stand number ME3310 at ATM.

Joan Kifuko
Joan Kifuko is a communications enthusiast that is currently working as a writer at The Aviator magazine where you find your aviation news in one place. She is a journalist that has previously worked as a sales associate, guest relations officer, brand ambassador hence, the love for new adventures and roles. Joan graduated with a Bachelors degree of science in journalism.
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